Looking Dumb + Making Money
Copycats never win. Incoming flash sale.
Heyyooooo — doin’ something a little different this week. Back to regularly scheduled oversharing next weekend.
Dear artist friend,
There were signs when I was a kid.
That I was always,
perhaps,
a bit of a “dreamer.”
That I,
possibly,
overestimated my worth and what I was actually capable of.
I was also foolish enough to embarrass myself by proudly and publicly displaying the less that I could actually do.
For instance:
As late as the third grade I would wander the playground performing “back handsprings”. I could not actually do a back handspring. But I could throw my two arms up in the air, arch my back, and sort of spasm AS IF I had just done a back handspring.
I COULD DO THE BACK HANDSPRING IN MY MIND, okay? My body would get there eventually (it never did).
Me, in my mind.
Starting a career as an artist requires a similarly blessed level of delusion. As my current favorite meme states, “We do this not because it is easy but because we thought it would be easy.”
Here’s what's great about those of us foolish enough to go first as guinea pigs and let both our dreams and failures live on public display:
We learn. A LOT.
16 years of earning my living as an artist has been…embarrassing.
And inspiring.
And, I believe, useful to any artist trying to figure out how to do the same.
You see, I've met that elusive “earn six figures a year” goal. And I've doubled it. It’s not all it’s cracked up to be. I can tell you what I wish I had known. What works. What does not. And I can team up with my pal, Bec Griffiths, a marketing expert, to tell you how to build an artist’s business in a way that will make what works — work for YOU. In other words, how to not hate having to sell.
That's what Naked Marketing birthed. A six-month course by me and Bec that taught artists how to market in a way that works and also lets them keep their soul.
Bec and I then adapted Naked Marketing into NAKED AT HOME. Because we saw how badly artists needed our material, but needed to go at their own pace.
Now, what the hell are we doing?
Well, we are running a bonkers, once-a-year-only sale on Naked At Home. And we are telling you first. Why? Because we've heard you. You're broke. And we don't subscribe to the starving artist trope. NOPE.
We want you to be un-broke.
That's why we are offering you not only Naked At Home but also our 69 Mistakes Guide, which will tell you every mistake we have made and learned from — that we still see artists making all the time — and how to turn that mistake frown upside down so you can become both profitable and sustainable.
We are even throwing in Peep Show, which is over 10 hours of interviews with artists we admire and 8 live classes.
We’re doing this for the hell of it, really.
Actually — we did it so we could price this whole deal at a scandalously low $333 and feel clever about it, because we are giving you 3 products for $333. 🤓🤓
3 products worth $1700 for oooonly $333. Run quick!
Now listen. We may be nerds. But we are SMART nerds. (You: duh, Bec and Yan, all nerds are smart. Us: shhhhhhh.) Since we first dropped this level of knowledge that conjures marketing from your depths that is BOTH
organic and authentic —
intuitive and effective —
we have seen others tryna hit the scene offering the same. That's par for the course for brave guinea pigs — people copy you. We’re flattered to be imitated, really. But we have been TOLD by past students (who sounded a lot like the late, great Sinead O’Connor’s most famous song):
And we believe them. So should you. So….
Buy Now! This is a flash sale, which means it won't last forever and is over in a fla— .....you get it.
So make like a tree struck by lightning and leave here to buy HERE so fast it's like….you're….. on fire?
Oooookay, that closing pitch needs a little more workshopping. The stuff you're about to pay for is better, promise.
That’s the thing we’ve been trying to tell you — we don't mind screwing up publicly and looking like fools if it means we actually help.
xx,
Yan & Bec